Verified Views

Cloud 9 Visualisation are a Architectural Visualisation studio, specialising in Verified Views.  Verified Views, also known as Accurate Visual Representations are a vital part of Visual Impact Assessments which are produced to assist architects and developers to gain planning permission.

Helping to assess the Visual Impact of future developments, Verified Views are an integral part of successful planning applications, ensuring that proposed landscape and building schemes are represented as accurately as possible.

Typical turnaround: 10 working days

What we need from you:

Project brief

Proposed CAD drawings or 3D model

Existing CAD drawings, if available

Topographical survey

Finishes schedule & precedent photos

Planting schedule

How do verified views differ from photo montages?

Photomontages are computer generated images that have been montaged onto photography to show what a future development may look like. Many factors and variables mean that the accuracy of the finished visual can be questionable.

Verified views are superior to photo-montages, because they are created to a higher level of verifiable accuracy using survey data for photography, reference points and a strict recorded methodology which is integral in supporting planning applications.

This methodology and data is detailed in the supporting document that we produce to accompany any such views.

Accurate Visual Representations (AVR) classification (Levels of Detail)

When producing AVR’s the following classification types are presented to define the visual properties and impact within the surrounding area. These classifications levels can aid further design and planning decisions.

AVR – Existing Photography

Existing Photography

AVR – Level 0 – Location and size of proposal

Location and size of proposal

AVR – Level 1 – Location, size and degree of visibility of proposal

Location, size and degree of visibility of proposal

AVR – Level 2 – Description of Architectural form

Description of Architectural form

AVR – Level 3 – Use of materials

Use of materials

Production process


Viewpoints are often provided by the client in the form of draft photographs. The location of the viewpoints are typically chosen through consultation with the local authority and require a visual impact assessment. All plans, elevations and material references are also provided.


We take high resolution photography from each viewpoint and record a set of precise parameters including geographic location, elevation, heading, vertical position, lens focal length and sensor info.


Our surveyor visits the site to record a number of reference points within each viewpoint and also the camera locations to ensure a high level of accuracy.

3D Model production

The 3D model of the proposed scheme is created using the plans & elevations provided by the client, the terrain is modelled using height data and any vegetation is also added.

Vegetation screening may be a required for a planning application, the landscape plan will be provided by the landscape architect which will show the location and species of plants/trees, we can then produce a 1yr, 5yr, 10yr or 15yr vegetation scenario for the required viewpoint.

Rendering process

Lighting and Rendering

We set up the virtual cameras using the photography metadata and the survey data to match the perspective and location of the real-world camera positions. The lighting is then set up to match the lighting for each viewpoint.


The render is accurately composed onto the photography using advanced photo editing software, masking out any foreground elements.

Approval process & delivery

Once the AVRs are finalised, these will be sent for approval via email, any minor amendments can then be made before finalising, the final images will be released upon approval.


The before and after views for each viewpoint are presented in a detailed document that also includes information on: viewpoint locations, camera and lens type for each view, survey data, and our overall methodology for the creation of the images.

Other names for verified views

Accurate visual representations (AVR)

Verified images

Visually verified montages (VVM)

Verified photo-montages

Certified views


The methodology we use accords with the following guidance documents where appropriate:

  • The Third Edition of the good practice Guidelines for Landscape and Visual Impact Assessment 2013; produced by the Landscape Institute and Institute of Environmental Management & Assessment.
  • Photography and photomontage in landscape and visual impact assessment Landscape Institute Advice Note 01/11. March 2011.
  • Visual representation of development proposals Landscape Institute Technical Guidance Note 02/17 (31 March 2017)
  • London View Management Framework Supplementary Planning Guidance: Appendix C: Accurate Visual Representations. March 2012.

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